I’m currently building out the Define phase of this case study and will be uploading the full breakdown soon.

This section will include the core problem statement, hypothesis statement, value propositions, and insights from competitive audits to showcase how I hones in on the most meaningful problem to solve.

My goal with this section is to clearly frame the challenge through both a user and business lens, so that every design move that follows is anchored to real-world needs. If you’re reading this now… Hi! You’re catching me mid-build, but I promise the strategy is coming in strong.

Check back soon to see how I carve clarity from the chaos.